Families Finding Opportunities in Down Markets

Harness the advantages of multiple generations.

Families traversing the emotional and financial challenges of volatile markets can make the most of a downturn with strategies that combine different generations’ advantages and mitigate their disadvantages.

Younger investors may be experiencing their first market downturn. They are likely to have less to invest, but a long time horizon allows them to withstand volatility and benefit significantly from the power of compounding returns. And while older investors may depend more on portfolio returns to fund their lifestyle and goals, they face downturns with the perspective forged from multiple market cycles, tempering the anxiety than can accompany bear markets. Families acting as a unit can deploy assets among generations to emerge from a downturn stronger than individuals acting alone.

Explore case studies revealing how families can make the most of a difficult market.